Client
The Cash Campus is a digital business that teaches people how to make money online.
Goals
This nurture sequence was designed to sell an online digital marketing course while introducing the creator of the business.
Audience
The main audience for this project was professionals and academics who were burnt out from the 9-5 grind.
Solution
I used “story-selling” to promote the course by combining the client’s background with their experience with the course. I focused on learning as an investment and highlighted the freedom of being your own boss.
